Marketing and Communications Specialist with expertise in digital strategy, brand development, and integrated campaign execution across beauty, lifestyle, and consumer-facing industries, with a passion for storytelling and strategy within the luxury and prestige beauty space.

It started with a newsletter.

At AriZona Beverages, I transformed internal communications into something people actually wanted to read, translating the heartbeat of a global brand into an engaging monthly newsletter. That experience changed everything. I didn't just like marketing. I loved creating. I loved telling stories that made people feel something.

That realization sent me down a path I'm still happily on, from building JVO Digital across healthcare, restaurants, beauty, and publishing, to marketing and events at the museum level, to coordinating high-profile networking events at HFTC. Every step deepened my ability to translate a brand's voice into something that genuinely connects.

I care just as much about results as I do about the work looking beautiful. Brand consistency matters to me, but so does moving the needle.

Most recently, that creative drive led me to found La Femme Magazine, a seasonal digital publication for the woman who loves a must-have lip oil and is equally obsessed with philosophy, history, and business strategy. As Walt Whitman once wrote: I contain multitudes. That feels about right.